• Do More with Less: The Amenzone Story

    Do More with Less: The Amenzone Story

    To truly appreciate where you are and where you are headed, it is important to understand where you come from. Amenzone Foundation and Amenzone Fitness were both designed to help individuals become the best versions of themselves. The Amenzone story started long before you could find us working with various youth organizations in Arizona. Who better to explain the story than our founder Amen Iseghohi.

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    Until this day my grandmother’s words ring true to me – in life “movement is needed for progress.” One cannot wish or think themselves into success. Talking, dreaming, and even writing down your wishes are well placed, BUT, until “action” is taken, there will be no success.

    My name is Amen Iseghohi, born in Belgium Antwerp, and raised in London, England.

    The genesis of Amenzone began in West Africa whilst living with my grandmother in Benin City at the age of eight. Being an ex-athlete, she despised lazy kids and had me and my cousins moving constantly. Our village compound was filled with old tires left there by contractors. She would have us race, play games, create different routines for hours just using a tire. To grandma this wasn’t just an opportunity to keep us active but a chance to teach us life’s lessons – a vehicle for self-empowerment. Movement was a spiritual act that involved mind and body in union never independently. She would say often that movement is life, and mind and body are one. Every workout ended with an inspirational message.

    Amen Iseghohi's Grandmother

    Fast forward to 2001, my arrival in America, armed with a business degree like most, to achieve the American dream. I immediately noticed everything was BIGGER! Bigger cars, bigger homes, bigger personalities, bigger food portions, and BIGGER people! It was just as in the movies with one exception – not everyone was beautiful, lean, athletic, and happy. With all its wonderful attributes, the reality was a little harsher. There was a huge obesity problem. New gadgets and workout equipment are made and marketed everyday but the rate of obesity has quadrupled.

    I could not help but think what a tire could do to change this. Eight years later in 2009, I decided it was time to do what I really came to America for – pursue my passion and make a difference. I began with one tire and one kid in a local park and realized that what I had really got from my African experience was just not physical, but a sense of empowerment, confidence, and strong self esteem.

    Amen Iseghohi - Amenzone Fitness - Then and Now

    The overcrowded conventional mega gyms are becoming less and less attractive. I came to the realization early on that what the fitness people needed was more than physical – they also needed nutritional, mental and spiritual fitness. Unlike most gyms, Amenzone is built on inspiration not competition, true sense of self within and not exterior vanity.

    Amenzone Fitness is more than gym. There are NO weights, NO machinery and NO mirrors, just tires, your own body weight and determination to beat the odds. We believe that the success comes from the inside out, not the outside in. We say training is tough, but life is tougher. We “Train For Life!”

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    Question which whom didn’t interest you with a regularity recently how to catch your boyfriend cheating Still how to catch your wife cheating you. There are no differences.

    Matt Harris

    Program Director at Amenzone Foundation
    Matt has worked with youth for over twelve years. His experience ranges from coaching youth sports camps, to being the Youth/Teen Director for the YMCA of Downtown Phoenix. Matt has also spent time working in professional sports, the events entertainment industry and most recently in the retail industry with Nike. He studied communications at Eastern Washington University where he also played for the ice hockey team.

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  • Posted by CFloyd on November 18, 2014 at 9:10 am

    Hello, I am currently editing the Embassy newsletter in Cotonou, Benin. I’d love to reprint this article. Would you please put me in touch with who I need to speak to in order to gain permission? Thank you!


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